We couldn’t understand why kids' essentials all looked the same - boring & predictable - so we made our own.

Loud, proud, & packed with personality!

We’re here to shake things up & turn everyday essentials into mini moments of joy.

Because why settle for the ordinary when you can carry a little mischief, a little magic, and a whole lot of personality?

Millennial parents don’t do boring. They want thoughtful stuff with soul - great products & designs their kids like.

We’re here for it.

We’re not just packing meals - we’re packing personality.
Not just holding drinks we’re bottling up joy.

Basil is here to make sure every lunch break, every sip, and every little moment feels like you—bold, playful, and unapologetically unique. Because life’s way too short for dull and forgettable.