At the Heart of Basil: Why We Exist

Basil Launch Image

Hello Basil Fam,

Today marks exactly 8 months since we unleashed Basil into the world!

Why are we doing this? Because we’re inspired by the magic of being a kid! Kids are full of fun, curiosity, and boundless imagination. They’re carefree, embrace every color, and bring so much color into our lives. It’s a beautiful age filled with sensory wonders—and yet, so few brands are truly dedicated to them.

Most products for kids are either scaled-down versions of adult products or designed with babies in mind. There’s nothing unique or inspiring in that, right?

That’s why we launched Basil—to create something genuinely designed for kids, not just downsized! 

And what can you expect from our newsletters? We’ll be sharing our journey with you—everyday moments, creative sparks, and everything it takes to make magic happen in the end.

Thank you for being part of this journey with us!

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